Email Marketing Software for any business or person should offer certain benefits:

• Easy Email / Newsletter Creation
• Collect Leads (Landing Pages / Embedded Signup Forms /Email Verifier)
• Ability to create a full Website / Blog and drive Revenue (Sell Digital Products /E-commerce Campaigns/ Paid Newsletter Subscriptions)
• Send targeted campaigns (Segmentation, Personalisation, Preference Center, Interest Groups, Deliver By Timezone)
• Automation 
• Ability to analyze and create reports of email performance

.

While email marketing has a good ROI (on average has a $36 return on every $1 spent) in marketing, the cost of email marketing tools and their deliverability play a crucial role in deciding the effectiveness of email marketing. 

Emails are not much of a help if they end up in the spam folder of the recipients. 

In this post, I will review 7 of the best email marketing software options explaining how MailerLite provides various features that are suitable for a single person to a large businesses to carry out their email marketing.

At the end, we will also answer some common questions.

MailerLite

With a 4.7 star Forbes rating and G2 Rating MailerLite provides a free email marketing plan with 12000 monthly emails for up to 1000 subscribers and after that affordable plans with more features if you require more.

You can avail the free plan to try out MailerLite and decide whether it fulfills your requirements or not.

MailerLite as an email marketing platform can support one person to a large business from sending newsletters to helping sell multiple physical or digital products.

MailerLite has a pool of verified experts for you to hire to run email campaigns, saving you time and effort in the hiring process. Also, MailerLite has experts to help you migrate to MailerLite from your current ESP if you need migration.

If you want to implement email marketing yourself or train your existing staff in email marketing you can avail of their well-crafted online courses.

Creating Emails in MailerLite

Learning to do email marketing with MailerLite is easy. You can also read the guides provided by MailerLite to learn various strategies.

To get started with MailerLite create an account at MailerLite and register and authenticate your email address from your email provider, click Create Campaign and select any of the two options; Regular Campaign or A/B Split Campaign, to test multiple email formats against each other.

After selecting Regular Campaign you will be taken to a page where you will get options to put  Campaign Name, Subject, Sender, Preheader, and Recipients. Click Next and on the next page you can design the look of your email and write content.

Note: if have not authenticated your email address then you can not move on to the next page

The important function of the email marketing tool is crafting emails with ease and speed. This can be achieved in MailerLite with an easy email drag-and-drop builder and reusable block templates.

Key features:

Content Blocks let you add different elements to your emails, such as text, images, calls-to-action (CTAs), and surveys, and control how these elements appear. You can add and customize blocks adjust their settings, and mix and match blocks to create engaging emails.

Preheader optimization lets you craft compelling preheader text that boosts open rates and controls how it influences engagement metrics. You can create and refine preheader text analyze its impact, and test different preheader options to improve email performance.

Content management makes deleting, retrieving, and duplicating blocks seamless, allowing you to perfect your email layout easily.

Dynamic content lets you set rules for visibility to personalize messages for different audience segments, improving engagement and results.

Inline editing saves you time with the ability to make text edits directly in the email preview. Quick, easy adjustments at your fingertips.

Block templates save and give you the ability to reuse your best designs. You can create a library of block templates for faster email creation in the future.

AI writing assistant helps you Boost your creativity with MailerLite’s AI-powered writing assistant. From crafting compelling copy to generating CTAs, make every word count. Here you can learn more about  AI assistants.

Footer customization helps you enhance your email’s footer with essential links like unsubscribe options, social media connections, and a preference center. Giving you the ability to strengthen subscriber relationships with thoughtful details.

Collecting Leads in MailerLite

After creating email templates we need contacts to send emails to. There are various ways we can use MailerLite features to acquire contacts. 

Landing Pages

Lead magnets: Create a dedicated landing page for your latest lead magnet. Link to your page in your email list, social posts, or blog.

Pages for ads: Use templates to create landing pages for all your paid ad campaigns quickly. You can add the Meta Pixel to track campaign performance.

Product blocks: You can also launch your latest products with a dedicated landing page and collect email addresses for pre-orders or generate sales with product blocks.

You can also do booking of your next event with a dedicated landing page and collect signups with a form or use a product box to sell tickets.

Different Landing Pages as per Customer Segments: You can create special offers for customer groups, promote them with targeted emails, and use templates to rapidly create pages for each customer segment.

AI landing page generator: You can go from idea to launch in record time. Just Give MailerLite AI generator a prompt and you’ll get a complete landing page you can edit.

Pro-designed landing page templates: MailerLite has a rapidly growing template library. You can pick a design, add your brand settings, and customize it in minutes.

Prebuilt sections: You can choose from 70+ pro-designed sections, so you can easily Mix and match and customize hero sections, CTAs, images, surveys, and more.

Interactive elements: Boost sales with pop-ups, countdown timers, and product blocks.

Standardize brand style with a click: MailerLite features ensure consistent branding on every page with custom design settings and boost recognition with a branded URL for each page. 

Generate text and images with AI: You can instantly bring your ideas to life with text and image generation. The professional copy and enticing images are just a click away to ensure the speed.

Google Analytics: MailerLite gives you the ability to add your tracking ID in the landing page settings to enable analytics.

SEO: Mailerlite gives the ability to optimize your page for search engines to boost visibility on Google.

Custom HTML injection: With custom HTML injection you can add the Meta Pixel, analytics tools, chatbots, and more with head and body tags to your page.

A/B testing: You can Test up to 5 landing page versions by splitting traffic between them.

Click Heatmaps: Click Heatmaps helps you track link activity to see what people engage with most.

Deliver lead magnets: Automate the delivery of lead magnets or digital products. Send the link via an automated email and add a link to the landing page’s thank you page.

Send automated sequences: Automate emails to nurture leads and generate sales. Anything is possible: From simple welcome emails to complex sequences that adapt to each subscriber.

Personalize your messaging: You can send personalized emails using data collected in consent-first landing page forms. Segment and group subscribers automatically based on form and email interaction.

Sell from your landing page: Add product boxes connected to your e-commerce store to make sales with ease. Sell digital content, subscriptions, and physical products.

Simple image management: Easily manage your landing page images with a built-in media library. Plus, you can seamlessly import content from top design tools like Canva and Adobe Express with MailerLite’s integrations.

Surveys: Learn about your audience and spur interaction with landing page surveys and quizzes. You can automate or personalize email campaigns based on answers. 

When you send surveys in the email the results can be tracked but when when send links to the landing pages containing surveys the surveys can be kept anonymous. 

Secure, fast, and responsive: MailerLite landing pages display perfectly on all devices and come with an SSL certificate for encrypted connections. Plus, MailerLite’s free hosting is blazingly fast so your pages load quickly.

Signups Forms

You create custom landing pages with interactive blocks and embedded signup forms. Pick a responsive template and make it yours with MailerLite’s free drag & drop landing page builder. Then attract visitors by optimizing the page with built-in SEO tools and analytics.

Make all forms and success messages blend in with your website branding for a seamless user experience. Add images and change fonts, headers, colors, borders, backgrounds, and more. 

You can manage your European audience with built-in GDPR settings. Easily add checkboxes and pre-written permissions to pop-up forms. EU subscriber segmentation automatically organizes new subscribers.

Gallery of templates: You’ve got a form for every occasion: Embedded forms and pop-ups to collect leads, and promotional pop-ups to notify people about important content. Each form type comes with a large gallery of templates for you to customize.

Embedded signup forms: Create an embed form and change the position and appearance at any time—from inline to horizontal or card signup featuring an image. Then show a personalized message after someone signs up by customizing the success page.

Pop-ups: Go big or display your message subtly. Pick from many different pop-up shapes, including featured, full-screen, half-screen, floating, slidebox, and pop-ups that are triggered with a click. All designs are dynamic and responsive.

Promotion pop-ups: Drive sign-ups using promotional pop-ups that grab people’s attention and guide them to your conversion pages. Decorate promotion pop-ups with countdown timers, link to the app store, or manage RSVPs for events and webinars.

Group people when they subscribe: Use the hidden fields feature to group subscriber lists from the getgo. Or increase subscriber satisfaction by letting people opt-in to the content topics they want to receive directly in the email newsletter signup form.

Keep your subscriber list healthy: Verify subscriber consent using the double opt-in feature to only add genuine subscribers to your email list. Enable reCAPTCHA in signup forms to ensure an extra level of security against bots.

Optimize performance: Access your reporting dashboard to track new email subscribers, visitors, and conversions. Improve form performance using easy-to-run A/B tests with real-time metrics. Export subscriber data to share or analyze it further.

Ipad Subscribe App

The MailerLite Subscribe App for iPad lets you collect new leads offline with customizable forms that you create within the app.

 Features include:

Quick setup: Get up and running in a few minutes!

Collect email subscribers offline without an internet connection.

Sync new subscribers with one click once you’re connected.

Customize the form’s background, fonts, and colors, and add your branding.

Email Verifier

MailerCheck

With MailerCheck you can easily check hundreds or thousands of subscribers at a time. Simply upload your entire email list in a CSV or TXT file and MailerCheck will get to the work.

You can also check one or a few email addresses in seconds. Enter one email address at a time in the single address checker and you can get instant results.

Get real-time verification any time a new email address is collected through signup forms. MailerCheck’s API filters out bad email addresses before they’re added to your list.

You filter out low-quality email addresses that might go unread or bounce. MailerCheck will pinpoint emails with past delivery issues, disposable and role-based emails, and full mailboxes.

Occasional mistakes during the signup process are unavoidable. MailerCheck will tell you which email addresses carry typos, syntax errors, or return Mailbox not found.

Catch-all email addresses aren’t guaranteed to be delivered to a real person. MailerCheck will reveal which belongs to a catch-all mailbox so you can strategize how to use them in future campaigns.

With fewer bounces, higher open/click rates, and more engaged subscribers, your sender reputation and deliverability will soar.

Resulting in only sending to verified subscribers and avoiding paying extra to your email service provider to send out emails to invalid addresses.

Thus getting you more bang for your buck as email campaigns get delivered to a larger portion of subscribers, increasing engagement and ROI.

You can track domain activity and protect your account from unauthorized use. MailerCheck’s DMARC reporting tool will help you prevent phishing and spoofing scams, protecting your sender’s reputation and deliverability.

Learn immediately if your IP address or domain has been blocklisted. Blocklist monitoring tracks the most impactful lists, alerts you if your IP/domain appears, and provides instructions for delisting before it affects your sender’s reputation.

Building Website in MailerLite

With the help of MailerLite, you can start a blog, personal website, or online e-commerce store. 

It’s very easy to create and publish feature-packed, interactive websites with MailerLites user-friendly, no-code tools like the drag-and-drop website builder that anyone can master. 

You’ll love the advanced features like marketing automation, surveys, and payment processing. 

MailerLite blogs and websites are built to look their best on both mobile and desktop. Helping you inform, educate, and entertain your readers no matter where they view your posts.

You can start with one website for free, then build unlimited websites and landing pages on any paid plan.

Drag and Drop Builder: You can drag and drop content blocks to create custom website layouts, design a homepage and blog overview page, and embed tables, videos, forms, and more. Then schedule or publish to share your ideas with the world.

While building blog consistency is key to a professional-looking blog. You can set the global fonts, colors, and logos you’ll use throughout your blog theme and have them automatically update across your site.

You can grab people’s attention with quizzes, surveys, and animations, add new blog content in the inline editor, and include a title, image, and category.

You can level up your web pages using icon library, animations, and extensive spacing options. Create unique brand and product images with MailerLite’s built-in photo editor.

Customizable templates: You can choose your favorite website design from Mailerlite’s extensive template gallery and customize it to match your brand. Change colors, fonts, and settings. There are  20+ content blocks to create a high-quality website that you will love spending time on.

Manage and edit photos: You can easily upload and manage your images with the built-in file manager. Use MailerLites integrated photo editor to make your images sparkle and then promote them on your website.

Capture leads with sign-up forms: Build your audience with customizable email signup and contact form blocks. Create an offer related to your blog to attract leads and subscribers. Use built-in tools to add popups to your page and send your conversion rate soaring.

Grab people’s attention while gaining insights by adding custom surveys and quizzes to any web or landing page. Add signup forms to capture their contact information.

Simple content management: You quickly add and write posts within MailerLite’s visual editor. Build categories to make your blog easy to navigate and add a table of contents block so people can easily find what they’re looking for. You can schedule posts to keep the content flowing when you aren’t around.

SEO: MailerLites SEO optimizations make it easy for people to find you, and the social sharing settings let you control how your site or pages appear on social media.

Create optimized meta titles and descriptions to tell Google exactly what your post is about. Search engines optimize URLs, headings, post titles, and images to maximize the impact of your content.

Integrated Email Tools: You can build relationships with readers through personalized email. MailerLite’s integrated email marketing tools let you target blog readers with content that fits their interests from sending newsletters to automated email series and RSS campaigns.

Monetization: Easy-to-use product blocks transform your website into a money-making e-shop. You can sell digital products like downloads, paid subscriptions, or physical products like clothes, toys, or whatever your audience wants.

You can connect with Stripe to take advantage of these monetization options.

MailerLites Stripe integration accepts payments from 135+ currencies and lets you sell one-time purchases or recurring subscriptions.

While most e-commerce platforms take a cut of purchases, MailerLite lets you keep that revenue. You only pay the fees charged by Stripe or if you use an e-commerce provider.

You can add affiliate links or ads to your blog posts if you have nothing to sell.

You can combine MailerLite’s landing page and email tools to build, promote, and sell digital products.

Just Integrate your website seamlessly with MailerSend, a transactional email service that automatically delivers digital products, sends order confirmations, and more.

MailerLite handles everything from collecting leads and payments to automatically delivering paid newsletters. You can capture leads with embedded forms or pop-ups that show up when customers are most likely to convert.

You can use the password protection feature to make pages only accessible to people who have the secret key.

Connect with Google AdSense to show ads on your blog and earn money from visitors. Set up is as simple as pasting custom code into your website.

Promote products and earn from referrals with affiliate marketing. Use CTA buttons to increase your click-through rate and earn more from every visitor.

Maximize impact with automation: Set up powerful email automation that takes the right action every time. You’ll effectively nurture website leads and reach subscribers at the perfect times.

Promote your best offers with promotional pop-ups that get straight to the action. Send customers to products, pages, blog posts, or offers, and watch your sales go through the roof.

Website Analytics:

Get to know the customer journey with website analytics that are easy to understand. View click maps to see how visitors interact with your site and take steps to improve.

Get complete visibility into website interactions with analytics, surveys, and quizzes. Use these insights to build better user experiences that lead to growth.

Custom code:

Connect your favorite apps using custom code. Integrate third-party apps like chat and translation plugins, Google Analytics, and Google Search Console.

Secure and fast hosting:

Hosting is included when you build a site with MailerLite. There’s no need to deal with other platforms or hidden costs. Scale your blog with unlimited website views while SSL keeps your traffic secure.

Enjoy the convenience of scalable hosting and zero limits on visitors or storage. You can publish to a custom domain and keep secure with SSL certificates.

Custom domain:

You can connect your website to a custom domain of your choosing. Or you can start with a free MailerLite subdomain and use this to promote your website until you’re ready to switch.

Segmentation in MailerLite

The art of email marketing is to send an email at the right time with the right message to the right person and segmentation divides subscribers into smaller audiences based on a set of characteristics that will help you deliver more targeted emails. Segment by location, age, behavior whatever is most relevant to you.

Segments Customization:

Create any type of audience that will help you send more targeted emails and meet your marketing goals. MailerLite automatically updates each segment as you grow your list.

Segment by interests:

Segment based on your subscriber’s interests and behaviors using the MailerLites group (tagging) feature. By organizing subscribers into customizable groups, you can create segments that are tailored to your needs.

Segment by email engagement:

You can filter subscribers based on how active or inactive they are with your emails. Segmenting by engagement allows you to send nurturing emails to loyal readers and re-engagement emails to inactive subscribers.

Segment by geography and time zone:

Segmenting by geography(location) and time zone allows you to send emails at the optimal time for each market while delivering content that can be personalized by region.

Segment by signup form:

You can segment subscribers based on where they signed up by using the hidden segmentation feature in MailerLite’s forms, pop-ups, and landing pages. When you know where your subscribers came from, such as your blog or webinar, you can deliver more targeted content based on those channels.

Segment by combining segments:

MailerLite subscribers management tool allows you to mix and match segments based on your needs. Combine subscriber fields to create new segments. You can also create custom fields to enhance your segmentation.

Sync with Facebook audiences:

Grow your subscriber list with Facebook custom audiences. Sync subscriber segments with Facebook’s 2.7+ billion audience and display ads to people sharing the same characteristics as your subscribers.

E-commerce segments

These segments are added to your account and created in your MailerLite account when you add e-commerce integration. 

Note:- [Store] is the demo name. Instead of ‘Store’ the name of your store will be used.

These segments are 

• [Store] Order Count

The number of orders that the subscriber has made. The MailerLites will be tracking the purchases the customers make.

• [Store] Total Spent

The total amount of money that the customer has spent.

• [Store]  Accepts Marketing

If the customer has accepted marketing permissions or not.

You can have multiple stores connected to MailerLite and you can see those segments with their respective store name as they are dynamically created.

So if the subscribers meet the condition they will just be added to the segments automatically.

• High Spending Repeat Customers 
• Repeat Customers(5+ purchase)
• High Spending Customers($500+)
• Customers with no purchase
• First Time Customers

Automation in MailerLite

Automated emails guide subscribers through every step of their journey from the welcome email to the purchase. You can set up email marketing automation workflows to reach the right people at the right time.

Whether it’s one person or thousands, you can engage each subscriber personally. Just tag them in interest groups or segment by behavior to send email marketing campaigns that truly resonate.

Send triggered emails

Instantly react to subscriber behaviors without lifting a finger. Automatically send emails or perform other actions, based on a specific event or multiple triggers such as clicking a link or completing a form.

When a subscriber joins a group: Use this trigger to send automatic, targeted emails to subscribers in specific email lists.

Excellent for welcome emails, lead magnets, and webinar or event emails.

When a subscriber completes a form: Strike while the iron is hot and send an automated email as soon as the subscriber completes a form. Great for onboarding new customers and lead nurturing.

When a subscriber clicks a link: Trigger a specific action when a subscriber clicks a link in one of your emails. Use this trigger to send automated emails, or instantly add subscribers to a group based on their interest.

Updated field: Activate a workflow when a custom field in the subscriber profile is updated. A field could be updated by a signup form, email survey, or manually from your dashboard.

The anniversary of a date: Collect subscribers’ birthdays, wedding dates, and other important life events to automate highly customized email messages to celebrate their anniversaries every year.

The exact match of the date: Trigger your email automation on the exact match of the date in a subscriber field. This comes in handy for automated newsletter subscriptions or free trial-related emails.

Multi-trigger email automation

Advanced plan users can experience next-level targeting by setting up several triggers to activate one email workflow. Add up to 3 triggers for each automation, enabling multiple entry points for one workflow.

A/B split testing

MailerLite gives you the ability to test and optimize subject lines, content and send times. You can test up to 3 workflow variations without test limits and gain all the insight you need to make data-driven decisions.

Resend unopened campaigns

3 types of auto resend campaigns

The fastest way to create an auto-resend campaign is to change the subject line and send the same content. For better results, you can change both the subject and aspects of the content. For maximum results, add a personal follow-up note.

Select the rule when to resend your email: You can choose the rule to auto-resend your email to subscribers who didn’t open the original email or who didn’t click any links for a specified period.

Automatically follow up with a personal note: Improve engagement by adding a personal message on top of your email. Your subscribers will appreciate the extra effort and will be more likely to interact with your brand.

Save time and reach more subscribers: Instead of pulling non-open reports, creating a new group, and crafting another email, save tons of time using auto resend. Not to mention, you can reach up to 30% more subscribers when you resend emails automatically.

Automation For E-commerce

Your most valuable customers are your existing customers and you can nurture them with perfectly-timed emails using an e-commerce integration.

The following are the automation 

Abandoned cart: Trigger an automation workflow when a shop visitor provides their email but leaves before finalizing their purchase. These emails are awesome for customer retention.

Purchased any product: Send an order confirmation email with an opportunity to cross-sell or upsell in real time. The workflow is triggered when a subscriber completes the purchase of any product from your store.

Purchased specific product: This trigger is activated when a shopper purchases a specific product in your store and lets you easily send an upsell email. Use it to send informational emails after someone buys a certain item.

Purchased from a category: Trigger an email automation when a shopper purchases a product from a specific category. This trigger is ideal for cross-selling products or to offer other relevant products based on prior purchases.

Connect Facebook and email audiences

Target specific segments: You can create unique target audiences for your Facebook advertising by selecting the subscriber segments you wish to include while excluding those that do not match your advertising goals

Optimize ad spending: Avoid wasting your advertising budget targeting the masses. By only paying for ads that reach people similar to your subscribers, you’ll know every dollar is being spent on the right audience

Integrations and Automation 

Supercharge your email marketing workflow by using APIs to integrate your favorite web services, like CRMs. If you can’t find an existing integration, Mailerlite’s API makes it easy for developers to integrate with other apps smoothly.

• Stripe
• Make
• Zapier
• Shopify
• WordPress
• WooCommerce
• Canva

Track and improve results: Use real-time reports to track audience engagement, metrics, and overall growth. Leverage these insights to improve click-throughs and conversion rates of your email automation.

Monitor subscriber activity: Create an email series with multiple steps with the automation workflow builder. Keep up with where your subscribers are in the email workflow with activity reporting.

Track automation history

Track, view, and restore all the previous actions within the email automation workflow from when it was first activated. You can sort the data by date or by selected action

Analytics And Reporting

In Mailerlite you can closely monitor campaign performance with embedded email surveys, straightforward analytics, sales tracking, visual clickmaps, and more.

Track campaign performance

You can monitor your email campaign activity and subscriber engagement. MialerLite reports include unsubscribe count, spam complaints, bounces, link activity, and other metrics that are critical to measuring success.

Make better decisions with clear data

Analyze marketing performance with intuitive reports that help you see what works and what needs to be improved. The reporting dashboard includes visual graphs and charts designed to deliver insights quickly.

Track your marketing progress

In the MailerLite dashboard,  you can set a custom time frame,  view all performance metrics at once, and see how your marketing evolved.

Compare campaigns by time period

Choose any set of dates and compare them to the previous period using MailerLite’s comparative reporting tool. See the impact of strategy changes so you can double down on what works or adjust your campaigns where needed.

Measure and analyze everything

There are reports for everything you build, send, and publish in MailerLite. You can Track email open rates, best-performing automation, page conversions, form signups, and much more.

Subscriber reports

See how your list evolves using reports about subscriber groups and segments. Track their average open, click, and (un)subscribe rates. Or gather knowledge on engagement, email clients, and devices.

Automation reports

Discover which workflows are active and perform best. Check where people are (queuing, completed, or unsubscribed) in specific workflows and analyze metrics like emails sent per month, open rates, and bounces.

Email campaign tracking

Email campaign reports include opens, clicks, clicks to opens, forwards, unsubscribes, bounces, and spam complaints. You’ll also learn about link activity, email client distribution, device usage, and how people interact with embedded social content!

Form Analytics

Use embedded forms, pop-ups, and promotions on pages and in emails. Each form has an analytics overview page with daily stats about subscribers and conversions, plus how often forms were shown or visited.

Paid subscription and product stats

Connect to Stripe and sell digital products from your landing pages and websites. Find the most important conversion metrics in your MailerLite dashboard or dive deeper into the Stripe reports.

E-commerce insights

Track each purchase made within an email. All newsletters with product blocks come with automatic e-commerce reporting that shows purchases, revenue, conversion rate, and order information.

Landing page and website metrics

You can track the growth of your MailerLite landing pages and websites. View total views, unique visitors, subscribers, and conversion rate. Or connect to Google Analytics for more in-depth analysis.

Bonus reporting tools

Heat maps

Visually check where people are clicking most on your landing pages.

Click maps

Track how your audience interacts with your newsletters.

Reading environment

See whether someone reads your email campaign on desktop, mobile, or webmail.

Top email clients

Pinpoint which email clients are most used by subscribers to read your email.

Opens by location

Discover where your audience is located by seeing where the email was opened.

MailerLite Client Stories

Japan Ski Experience

Japan Ski Experience is a travel agency specializing in Ski Trips

As Japan reopened following the pandemic, Lindsay Colbert from Japan Ski Experience faced another potentially devastating issue. The travel agency had switched to an Email Service Provider due to rising costs but the campaigns sent with the new ESP were getting lower engagement than she used to 

She needed a tool that combined outstanding deliverability with features that make it easy to create impactful campaigns.

Earlier they were using Mailchimp and a small increase in subscriber count would need a shift to expansive plans. So they moved to SendInBlue(Now Brevo) but their email engagement with Brevo tanked.

They needed a tool that would keep their emails out of the email spam folder and MailerLite fit the bill perfectly.

They use Mailer Lite features like  Drag &Drop builder, Segmentation, Performance reports

Privyr

Privyr is a sales productivity and CRM tool for solopreneurs and B2C salespeople.

They changed from Mailchimp to MailerLite when it started to impact them negatively. They had problems with the customer support. There were technical glitches that they weren’t informed about that impacted their daily operations.

So they no longer saw the value of the older tool, especially considering the cost.

They chose MailerLite for its clean and intuitive UI and customer support.

After switching to MailerLite their open rate increased by 20% 

Privyr uses MailerLite features such as Mailchimp integration to migrate the existing subscribers, Email Automation to quickly recreate existing automation and build new ones, and A/B testing to optimize email campaign messaging. 

Three teams use MailerLite at Privyr: 

1. Content marketing uses it to create lead capture pop-ups that are tailored to blog posts, link these pop-ups to existing nurture automation, and send email newsletters.
2. Performance marketing uses it to boost the impact of campaigns by quickly creating targeted landing pages. 
3. Customer support uses it to organize product demos for customers and leads

 Read more here

KC Tool

KC Tool is an 11-person business with one person looking after marketing. Earlier they were using Mailchimp and they were paying for the features they were not using. 

The main feature they use is automation so the workload could be automated as much as possible freeing the time to do other marketing tasks.

What they liked about Mailer Lite was A/B testing as they wanted to try an analytical approach to email marketing. Read more here

Buildcamp

Gregory John is a solo entrepreneur behind the no-code course platform Buildcamp. 

He alone creates the curriculum, creates lessons, manages his learning app, and deploys marketing campaigns.

MailerLite lets him set up advanced email marketing campaigns in no time, even though he’s not a marketing pro.

With MailerLite his last email achieved an 86% email open rate and 7% CTR 

How Buildcamp uses email marketing

• Designs branded emails that his audience loves and results in sales
• Saves time with email templates and custom blocks
• Segments his audience and creates targeted emails for each one
• Sets up automation to nurture interested subscribers into customers
• Creates unique automation based on app behavior with the MailerLite API

 Read more here

The Remote Company

The remote company increased its open rate by 10% and clicked maps to guide a welcome sequence refresh that saw opens increase from 24% to 45.56%.

Sending emails at the right local time with a click helped them reach a 51% open rate compared to other campaigns which had only a 37% open rate

Campaigns that use segmentation have seen engagement boosts. Open rates and click-to-open (CTOR) rates increased up to 50% from an average of 35% and 9% respectively on non-segmented campaigns. Read more here

Biovie

Biovie is a vegan raw food brand. It primarily sells to the French-speaking market, and Eric Viard the founder has built a strong community of over 50,000 subscribers who appreciate the business.

Earlier he was using Mailchimp and decided to switch to Mailerlite due three reasons

1. The lower cost
2. The improved user interface
3. How easy it was to connect his store using the integration 

He uses the following MailerLite features Auto Resend, Prestashop integration, e-commerce tracking, email templates, landing pages, sign-up forms

Eric boosts the visibility of his campaigns by 45% with MailerLite’s auto-resend feature that sends a second version of a campaign to people who didn’t open the first one. Read more here

Fridja

Fridja is a home appliances company. The cornerstone of their marketing strategy is building relations with their customers rather than just pushing for sales. 

Before Mailerlite, Ben the owner of Fridja tried many email marketing tools like Klaviyo, ActiveCampaign, MailChimp, and a few others but he had problems with all of them.

For him MailerLite is the first platform that is techy enough to do what he needs, but easy enough that he doesn’t end up making massive mistakes, which he had done with other platforms. MailerLite has 100% worked.

The Fridja store is powered by WooCommerce and connects to MailerLite with a WordPress plugin. The integration powers many key features including automations based on shopping behavior and syncing store customers with MailerLite.  

Ben uses MailerLite to run Fridja’s email marketing in the following ways 

• Integrates his online store via the WooCommerce plugin 
• Connects with customers using beautifully designed newsletters 
• Encourages sales with in-email product boxes
• Generates pre-orders for new releases with campaigns
• Shares user-generated content and reviews with email content blocks
• Grows his audience with forms and pop-ups
• Increases customer satisfaction and loyalty with an automated post-sales sequence

Notionway

Mitkus uses Mailer Lite to do email marketing for his  Pathpages (formerly Notionway), a digital product business that sells templates for the no-code productivity app Notion

How Pathpages uses MailerLite

• Drag & drop editor to create on-brand templates that appeal to his audience
• Workflow automation to send an email sequence when someone signs up for his list
• Click conditions to tailor the sequence to the subscribers’ interests
• Campaigns to send out a weekly newsletter
• The iOS app to track and improve email performance
• A countdown timer promotional pop-up to promote product offers and generate urgency

Active Campaign

Mailchimp

Bravo

Userlist